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¡ù ¡¶International Hotel¡·
Targeted readers and Advertisers In International
Hotel£º
| Ads.Proportion |
Distribution Areas |
Hotel/Management/Consultang/Training40£¥
Suppliers22£¥
TechnologicalEngineer20£¥
Instifwtions10£¥
Exhibition5£¥
Other3£¥ |
Mainland56£¥
H.M.T.Japan.S.Korea18£¥
S.M.T16£¥
Euro.Amerlan8£¥
Other2£¥ |
| Readers Group |
Hotels45£¥
Institutes.Library.Communifies.Gn18£¥
TechnologicalEngineer17£¥
Exhibition15£¥
Other5£¥ |
Ads.Proportion¡¡¡¡¡¡¡¡¡¡¡¡Distribution
Areas¡¡¡¡¡¡¡¡¡¡ Readers
Group
¡ù¡¶DIRECT VIP¡·
Readers' Categories and Classification
1¡¢ Distribution
£¨1£©Mainland China (70%)
£¨2£©HMT (15%)
£¨3£©Southeastern Asia (10%)
£¨4£©Euro-America (5%)
2¡¢ Classification
£¨1£©Higher-star hotel guests (80%); Chinese/Foreign=55:45
£¨2£©Scenic Management (10%)
£¨3£©Vogue Category (5%)
£¨4£© Embassies (5%)
3¡¢ Readers' Categories
£¨1£©Based on occupation: businessmen and entrepreneurs
39%, government officials and employees 34%, individual
traders 17%, experts and scholars.
£¨2£©Based on income: mid/high earners 75%, (annual income
RMB 10000-50000Yuan 21%, RMB 50000-100000Yuan 23%, RMB
100000-500000Yuan 15%, RMB 500000-1000000Yuan 6%; RMB1000000
Yuan 8%)
£¨3£©Based on age: mid/youngsters, juveniles, elders.
Ages 20-30,19%£»30--40,28%£»40--50,37%£»50--60,14%; others,2%¡£
£¨4£©Based on region: southeastern Asia and Northern America
79%£»(southeastern Asia 57%, US 12%£»Canada 10% )£»Western
Euro. 16%. Mainland: east 46%; west 20%. HMT 28%; ¡£
Upon our survey: next 2 years, 26% readers intend to
buy a car, 19% villa.
Ad. and Readers' Categories
¡¢Ad. Proportion
Consumptions: Real Estate: Tourism Spots: IT Communications
60¡Ã20¡Ã10¡Ã10
2¡¢Readers' Proportion
Hotel Guests/Scenic Management/Vogue/Travel Services/Embassies
80£º5£º5£º5£º5
3¡¢Ad. Classification
A¡¢Consumptions£¨60%£©
Fashions, Cases, Cosmetics, Autos, Mobiles, Watches.
b¡¢Real Estate£¨20%£©
Office Bld, Apartments, Villa, RCI hotels
c¡¢Tourism Spots£¨10%£©
Scenic Spots, Travel Services, Tourism Products, Tourism
Investment.
d¡¢IT Communications£¨10%£©
Mobiles, Laptop, Smart Business etc..
Classified Readers:
Highly educated.
Higher income-winners.
Higher position in company
Decision-makers
High price consumers
Certain Good Reading Habits.
¡ù¡¶FINANCIAL WHITE-COLLARS¡·
argeted advertisers
Targeted Advertisers of FW
Proportion
FinancialOrganizations:LT&Electronics:Consumptions:R.E./Hospitality&Tourism:others3:2:2:2:1
Classification
A¡¢FinancialOrganizations
Banks,Securities,lnsurance,Post,Taxations etc..
B¡¢LT&Electronics
Consumptions Mobiles,Laptops,SmartBusiness,HomeAppliance
etc.
C¡¢Consumptions
Autos,Watches,Liquids,BrandClothes,Shoes,Packs,Cosmetics,jewelries,Health
Drinks.
D¡¢R.E./Hospitality&Tourism
Lofty Blds,Hotels,Resorts,Travel Products,TravelServices,Tourismlnvestment,Golf
Club,ThemePark,Big Tourism Exchanges Expo.
E¡¢Others:Bankschools/colleges,Financial Talents,Headhunters(web).
Upon survey,the lowest reading rate is 370£¥;readers
estimated according to distribution amount222,000.
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