Tenet
"Direct VIP" is a journal in higher-star hotel guestrooms around the world with its perfect combination of national traditions and modern tides.

Main Content
The magazine is composed of five sections, they are Minority·Arts and Crafts, Chinese Civilization, VIP Parlor, Vogue China and World Scenes.

Brief Introduction
Direct VIP, the only leisure journal in higher-star hotel guestrooms published around China with its authorization & publication number ISSN1684-5064. The magazine was first published as a bimonthly in 1998 with its issue volume over 80 thousand. As a proceeding of the United Chamber of Commerce of Direct VIP and a serial periodicals, "Direct VIP"is entering more than 60 thousand guestrooms in about 600 higher-star hotels, embassies and exhibition halls by both given free and subscription.

History and Prospect
As the only leisure journal in higher-star hotel guestrooms and its readers the middle-class and white-collar-class guests of higher-star hotels, "Direct VIP" has a good market potential. Of its 80 thousand issue volumes, 60 thousand of them are the reading matter in higher-star hotels.