Yatai—its book-like LOGO combined the 2 Pinyin letters of its Chinese pronunciation, the dark green signifies energetic liveliness ( pooled Yellow-blue 100 and Red 30); it implied Yatai will prosper for ever in the future with its steadiness and devotion.

The Union, our company’s name, originated from the ancient European legendary: a king named his daughter Union which symbolized sunshine and warm, peace and happiness, beauty and future, love filled the world. Its Chinese counterpart characters got two meanings: 1st, it means to create jointly; 2nd, it symbolizes Excellence, Smoothness and Safety; and this is our devotion we have been adhering to win in businesses.

Direct VIP – the 3 English Characters LOGO embodied an innovative and national Bull Head, and depicts the Chinese traditional Yijing. The letter V and P has formed into a circle which represents the alliance of the world hotels. The letter I has been changed into a flying arrow, reminds you of the powerful company’s team spirit and multi-channel business. These five stars demonstrated rising hotel industry and higher star hotels. Its vivid image well matches with the documentary lifestyle content of the journal.